A lot of people are hesitant to wear foundation, or “base” as it’s sometimes called, because they’re afraid of an unnatural result. Yes, foundation can look like a mask, but only if you choose the wrong product or apply it incorrectly. Take the time to think through a foundation regimen so that you achieve results that suit your skin and your lifestyle.  Here are five guidelines for choosing the best makeup foundation for your complexion:

1. Decide how much coverage you need. Sheer foundations – also known as light or natural coverage – provide a see-through wash of color with only enough camouflaging power to hide minor imperfections. Moderate coverage is a good choice for those of us with some discoloration, a few acne scars, maybe some freckles, or broken blood vessels. Heavy coverage foundation offers the most complete coverage. It is good for covering burns, birthmarks, bruising and scars.

2. Consider your skin type. If you have dry skin you should avoid oil-free and oil-absorbing makeup, which will give your skin a parched, flaky finish. Those of us with oily skin should avoid moisturizing makeups that will make skin look slick and greasy, and normal skin types should stick with a formula for normal skin. Most cosmetic companies make several types of foundations, each geared toward a different skin type. If you are having trouble deciphering foundation formulas, ask a salesperson – they’re paid to help. If you’re in a drugstore, look for clues on the product’s label or packaging.

3. Don’t be afraid to experiment with different products. Most foundations are liquid or cream, but some come in cake form and are applied with a sponge. Another type of foundation is wet-to-dry – you apply it with a damp sponge and it dries to a powdery finish.  A new type of foundation on the market is mineral powder makeup.  This type of foundation is applied with a dedicated foundation brush.

4. Do not use foundation in an attempt to change your skin color! These products are designed to enhance your complexion, not to alter it.

5. Be sure to choose the right shade. Avoid overtly pink, peach, orange, or russet shades, which rarely occur in nature. To create a flawless finish – and to prevent a mask-like look – a foundation’s color must be matched as closely as humanly possible to the color of your own facial skin.